Friday, April 16, 2010
Raybestos® Brakes Roadster Pickup
Burbank, CA — April 8, 2010 - The Raybestos® brand brakes sponsored build of a traditionally-inspired 1932 Ford hot rod roadster pickup was announced by Josh Russell, Dir. Sales & Marketing at Affinia Global Brake & Chassis, manufacturers of Raybestos Brakes & Chassis. The Raybestos Roadster Pickup (RPU) will be given away to one lucky professional mechanic or do-it-yourselfer Raybestos customer as part of an upcoming summer 2010 sales promotion, and the build process will be chronicled in national television, magazines, and exclusive website content. The project celebrates Raybestos unrivaled brake and chassis product lines – with thousands of part numbers covering vehicles from the 2010 to the 1920s, from “late model to Model A.”
The one-of-a-kind Raybestos Roadster Pickup has been called the “ultimate parts hauler or shop truck.” Inspiration for the RPU’s design is as if it was the Raybestos factory hot rod parts truck & show car in 1963, delivering brakes for the Indy roadsters up and down Gasoline Alley – as IndyCars were in fact running Raybestos brakes pads at the Indianapolis 500 throughout the 1950s and 1960s.