By JERRY GARRETT
JAPAN'S REGIONS
Tuesday, November 9, 2010
2010 SEMA Show: From Hot Rods to Exotics to Hybrids
November 4, 2010, 12:37 PM
By JERRY GARRETT
By JERRY GARRETT
The annual Specialty Equipment Market Association trade show in Las Vegas is an opportunity for companies selling aftermarket automotive accessories to let their imaginations run wild. Refinish a Rolls-Royce in black primer? Hot-rod a hybrid? Is one engine enough? Why not two? There are no limits. Nearly one million square feet of exhibit space inside the Las Vegas Convention Center is packed with one display after another, and aisles that seem to stretch for miles; what there is no room for inside spills out into the parking lots, to the nearby Sands Convention Center, and even various casinos.
The show, which is not open to the general public, officially lasts four days, Nov. 2-5. Unofficially, automotive tinkering never ends.
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