On September 23 Pirelli officially inaugurated what it calls the “Factory of Champions” at its plant in Izmit, Turkey, where the company will produce tyres for all Formula One teams during the 2011 to 2013 seasons. The inauguration served as a double celebration for Pirelli, as 2010 marks the 50th anniversary of the Izmit facility’s opening and the Italian tyre maker’s operations in Turkey.Producing eight million tyres for cars, trucks and motorsport each year, Izmit has the largest unit output of any Pirelli tyre. The group has invested 140 million euros there over the last ten years and plans to invest a further 30 million euros in 2011 to support expansion in Turkey and nearby emerging markets. The Izmit site has housed Pirelli’s motorsport tyre production line since 2007 and, in synergy with the company’s research and development centre in Milan, will become the heart of Pirelli’s Formula One activities.
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